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What I do
I help businesses brand, market and sell their products and services. I help modern DTC brands simplify, scale, and operate better. I Over the past decade, I’ve worked with founders and teams to refine e-commerce systems, build smarter workflows, and apply AI where it drives real value.
My focus is clarity, efficiency, and performance.
I specialize in Shopify implementation & design.
Capabilities
-Shopify & DTC strategy
-AI implementation (LLM integration, Agent sequencing, Training)
-Funnel & retention systems
-Automation & process design
-Audits & fractional support
Brands I've worked with
Nova Scotia Fisherman
Anointment
Ora Organic
Nourished Magnesium
Oak Meditation
CanPrev
Well.ca
Hyperice
Sporty & Rich
Ana + Zac
Provinces of Canada Clothing
Patagonia Clothing Canada
Acadia University
Luckett Vineyards
Sobeys
Background
I've worked for the federal government in biopharmaceutical business development. I have worked for a law firm. I have worked in fund accounting. I have worked for a non-profit. I've been a camp counsellor. I spent a Summer working in Florence during college. I spent my 20's making mistakes, building things, making more mistakes and then learning from them. I helped build a business that brough informational training products on basketball fundamentals to aspiring youth, I lived and worked in California for some time.
I have built websites, storefronts, inventory systems, product catelogues. I've designed brand assets, product packaging, advertisements & UI. I've edited videos, photos, copy. All of this to say
Evan Don't say this. Stay specific and witty, short.
I have been fortunate enough to travel and cherish every fleeting moment. I have a family whom I love and friends
I hold a bachelor's degree in Business Administration & Economics from Acadia University
I have always loved design, commerce, people and art. This career is a culmination.
I have a wonderful partner and red fox lab named Dudley. I live in lovely Nova Scotia, Canada
EH
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